Adobe Express Domain 2 - Design Principles
This objective covers key design principles that should be followed when creating content to ensure visual appeal, accessibility, and legal and ethical principles, while using an efficient design process. This section contains presentations, projects, and quizzes to help you pass the Adobe Adobe Express CC Certification Exam.
2.1 Apply basic visual design concepts.
a. Apply typography principles.- Key Concepts: fonts, text hierarchy, elements of art & design
b. Use color effectively.
- Key Concepts: color theory (color harmony, color psychology), color contrast, color in culture, color vs. tone
c. Apply composition principles.
- Key concepts: balance, emphasis, movement, unity, pattern, rhythm, repetition, alignment, proximity, white space, rule of thirds, proportion, design hierarchy, context
2.2 Explain design processes.
a. Learn, plan, design, iterate, build, launch, reassess and improve based on lessons learned.
b. dentify the target audience for the design.
2.3 Identify accessibility requirements.
a. Describe how to make content accessible for people with disabilities.
- Key Concepts: subtitles, contrast, color-blindness, alt-text, visual spacing, sensory triggers, text sizing
2.4 Use assets ethically.
a. Describe legal and ethical considerations when using Adobe Firefly and Generative AI content
b. Describe legal considerations for using content created by yourself and others.
- Key Concepts: copyright, Creative Commons, Adobe Stock and other stock libraries, Adobe Fonts, fair use, public domain, model and photo releases