1.1 Identify the purpose, audience, and audience needs for preparing video editing projects.

a. Determine whether content is relevant to the purpose, audience, and audience needs.

• Key Terms: client goals, target audience, demographics, accessibility, captioning, etc.

b. Identify requirements based on how the video will be delivered, distributed, and/or consumed.

•  Key Terms: Email file size limits, compression, codec and architecture, input and output file formats, aspect ratio
•  Key Concepts: Select the correct Codec and architecture based on capture and delivery requirements.

1.2 Communicate with colleagues and clients about design plans.

a. Demonstrate knowledge of techniques for communicating about design plans with peers and clients.

• Key Terms: Pre-production: shot list, script writing, storyboarding, and location scouting

b. Demonstrate knowledge of basic project management concepts

• Key Term: Production: setup, filming, and handoff;
• Key Term: Post-production: importing, editing, color correction, audio mixing, distributing

Determine the type of intellectual property rights, permissions, and licensing required to use specific content.

a. Identify legal and ethical considerations for using third-party content.

• Key Terms: Creative Commons, public domain, copyright, intellectual property, derivative work, commercial use, attribution, work for hire, fair use, fair dealing

b. Identify when and how to obtain permission to use images, audio, or video.

• Key Terms: model release, location permitting, property release, rights, permissions, licensing.
• Key Concepts: permission to use an image is separate from permission to use a person’s face or a restricted location, etc.

1.4 Demonstrate an understanding of key terminology related to digital audio and video.

a. Demonstrate knowledge of digital video and audio terminology.

• Key Video Terms: frame rate, aspect ratio, safe zone, image and video resolution, file formats, video codecs, pixels, rendering, aperture, shutter speed, ISO 
• Key Audio Terms: clipping, levels, natural/ambient sound, room tone, Foley sound, audio sampling rates, file types

b.  Demonstrate knowledge of how color is represented in digital video.

• Key Terms: white balance, bit depth, and working color space (RGB, CMYK, YUV, HLS). ii Key Concepts: Choose the right color space.

1.5 Demonstrate knowledge of basic editorial principles and best practices employed in the video industry.

a. Communicate visually using standard film/video timing techniques.

• Key Concepts: following the action; leading in and out of shots to give editors time to cut; matching shots; zooms and pans; wide vs. tight shots; establishing shots vs. closing shots; shooting B-roll footage

b. Identify general editorial principles and guidelines for video. 

• Key Concepts: sequencing shots, cuts (L and J cuts, cross cutting, match cuts, cutting on the action, cutaway, montage, jump cut), transitions, compositing, audio levels, mixing, background music, narration, sound effects, still images used in video (file formats and image specifications), titles

 c. Define common photographic and cinematic composition terms and principles.

• Key Terms: aspect ratio, rule of thirds, foreground, background, color, tone, contrast, cropping, depth of field, field of view, types of shots include: close-up (CU), extreme close-up (ECU), medium close-up (MCU), medium shot (MS), wide shot (WS), long shot (LS), extreme long shot (ELS), background (BG or bg), foreground (FG or fg), over-the-shoulder (OTS), point of view (POV), cutaway, etc.

d. Identify appropriate workflows

•  Key Concepts: Ensure continuity and quality as the project moves from preproduction through postproduction; Maintain technical quality for deliverables; Communication, documentation, and tech sheets