1.1 Identify the purpose, audience, and audience needs for preparing images.

a. Determine whether content is relevant to the purpose, audience, audience needs, user experience, and has an appropriate design for target devices. 

• Key Terms: client goals, target audience, demographics, accessibility, etc.

b. Identify requirements based on how the designs and artwork will be used, including print, web, and mobile.

1.2 Communicate with colleagues and clients about design plans.

a. Demonstrate knowledge of techniques for communicating about design plans with peers and clients.

• Key Terms: sketches, specifications, design process, wireframes, prototypes, iterations, change orders, drafts, feedback loop, creative brief, etc

b. Demonstrate knowledge of basic project management concepts

•  Key Terms: project scope, scope creep, cloud utilization and file management

1.3 Determine the type of copyright, permissions, and licensing required to use specific content.

a. Identify legal and ethical considerations for using third-party content, such as copyright, permissions, and licensing.

• Key Terms: Creative Commons, public domain, intellectual property, derivative work, commercial use, attribution, work for hire, fair use, fair dealing, stock images and vector graphics, etc.

b. Identify when and how to obtain permission to use images of people and locations.

• Key Terms: model release, location release, etc.
• Key Concepts: permission to use a photo is separate from permission to use a person’s face or restricted location, etc.

1.4 Demonstrate an understanding of key terminology related to publications.

a. Demonstrate knowledge of digital image terminology. 

• Key Terms: image resolution, image size, file types, linking and embedding, pixel, raster, bitmap, vector, path, object, type, resizing, units of measurement (picas, inches, pixels, centimeters), etc.

b. Demonstrate knowledge of how color is created in publications.

• Key Terms: color management, gamut, CMYK vs. RGB vs. grayscale, etc.

 c. Understand and use key terms related to multi-page layouts.

•  Key Terms: title, header, body text, block quote, footer, caption, table of contents, index, page size, page orientation, facing pages, spread, bleed, trim, slug, master page, alternate page layout, column, gutter, margin, frame, etc.

1.5 Demonstrate knowledge of basic design principles and best practices employed in the design industry.

a. Define common graphic design and layout terms and principles. 

• Key Terms: rule of thirds, foreground, background, tone, emphasis, movement, hierarchy, negative space, grids, focal point, gestalt principles (similarity, continuation, closure, proximity, figure/ground, and symmetry & order), etc.

b.  Communicate visually by using the elements and principles of design and common design techniques.

• Key Terms: line, shape, form, color, texture, contrast, balance, white space, proportion, rhythm, pattern, unity, repetition, alignment, balance, scale.

c.  Identify and use common typographic adjustments to create contrast, hierarchy, and enhanced readability.

•  Key Terms: font, size, style, color, alignment, kerning, tracking, leading, horizontal and vertical scale, line length, serif vs. san serif, etc.