1.1 dentify the purpose, audience, and audience needs for preparing content.

a. Determine whether content is relevant to the purpose, audience, audience needs, user experience, and has an appropriate design for target devices. 

• Key Terms: client goals, target audience, demographics, accessibility, etc.

b. Identify requirements for projects/publications when creating animations and interactive content.

1.2 Communicate with colleagues and clients about design plans.

a. Demonstrate knowledge of techniques for communicating about design plans with peers and clients.

• Key Terms: sketches, specifications, design process, wireframes, prototypes, iterations, change orders, drafts, feedback loop, creative brief, etc

b. Demonstrate knowledge of basic project management concepts

•  Key Terms: project scope, scope creep, cloud utilization and file management

1.3 Determine the type of copyright, permissions, and licensing required to use specific content.

a. Identify legal and ethical considerations for using third-party content, such as copyright, permissions, and licensing.

• Key Terms: Creative Commons, public domain, intellectual property, derivative work, commercial use, attribution, work for hire, fair use, fair dealing, stock images and vector graphics, etc.

b. Identify when and how to obtain permission to use images of people and locations.

• Key Terms: model release, location release, etc.
• Key Concepts: permission to use a photo is separate from permission to use a person’s face or restricted location, etc.

1.4 Demonstrate knowledge of key terminology related to animation and interactive media.

a. Demonstrate knowledge of animation terminology.

• Key Terms: frame rate, image and video resolution, aspect ratio, file formats, audio sampling rates, image size, file types, vector graphics, bitmap images, frames, keyframes, tweens, frame-by-frame animation, easing, guides, masks, symbols, etc.

b. Demonstrate knowledge of interactive media

• Key Terms: events, listeners, variables, dynamic text, JavaScript, ActionScript, methods, functions, classes, etc.

 c. Understand and use key terms related to multiplatform animation.

•  Key Terms: Apple iOS, Google Android, Microsoft Windows, Apple macOS, HTML5 Canvas, Adobe AIR, Virtual Reality (VR), WebGL, Animated GIF, video, sprite sheets, etc.

1.5 Demonstrate knowledge of basic design principles and best practices employed in industry.

a. Communicate visually using the elements and principles of design, and common design techniques.

• Key Terms: space, line, shape, form, color, texture, emphasis/focal point, unity/harmony, variety, balance, alignment, proximity, repetition, rhythm, scale, movement, negative space, gestalt, contrast, etc.

b.  Identify and use common typographic adjustments to create contrast, hierarchy, and enhanced readability/legibility.

• Key Terms: font, size, style, color, alignment, kerning, tracking and leading, horizontal and vertical scale, line length, etc.

1.6 Demonstrate knowledge of animation and interactive media principles.

a. Demonstrate knowledge of common animation principles.

• Key Terms: 12 basic principles of animation (squash and stretch, anticipation, staging, straight ahead action and pose to pose, follow through and overlapping action, slow in and slow out, arc, secondary action, timing, exaggeration, solid drawing, and appeal), etc.

b.  Demonstrate knowledge of interactive media principles.

• Key Terms: user experience (UX), user interface (UI), user interaction, aesthetics, functionality, hierarchy, consistency, user accessibility, discoverability in UI, etc.