Promotional Marketing

Participants create and submit a marketing portfolio and required elements that address the annual theme/problem. Semifinalists complete a layout and design assignment for evaluation.

Getting Started

In this step you will need to create a project folder and  download the Project Resource Files:

  • Open the folder called STEAM and Create a new folder inside of it called career-prep on your cloud storage (Onedrive)   
  • Right click the PROJECT RESOURCE FILES link and download the zip file > move it to your project folder  > right click the ZIP file and extract the contents to your project folder.
  • Open Microsoft Office and follow the video directions below to create your new files and save it to your project folder. 

1 - Logo Design

Step description and directions.

2 - Business Card

Step description and directions.

3 - Flyer

Step description and directions. 

4 - Postcard

Step description and directions.

5 - Poster

Step description and directions.

6 - Brochure

Step description and directions.

Project Plan

  • Software: Adobe Photoshop, Illustrator, and InDesign
  • Hardware: printer 
  • Materials: Card Stock, folder, manila envelope 
  • Project Guidelines:  
    1.  Promotional items must provide a blank
    2. Full Color printed documents on 8.5" x 11" card stock
    3. Clipart is allowed but no templates
    4. Portfolio items - business card, letterhead and envelope, postcard, small poster, pamphet/brochure 
    5.  Include the TSA school logo and the TSA logo
  • Documentation/Portfolio Requirements MS Word:
    1.  Title Page - event title, conerence city and state, and year
    2. Table of Contents
    3. Interpretation f the theme - one page
    4. Description of the items included including item type, screen shots and pictures of items produced, intended audience, intended purpose (4 page maximum).
    5. Hardware and software used - one page
    6. References - one page
    7. Student copyright checklist - one page
    8. Photo/film release forms of people in promo items
    9. Clipart documented. 

 

Project Rubric

Project Resources

Step description and directions.